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I got a little lazy in my prose towards the end of the post. I said "When data is already a 2nd order need for a company" when I should've said "analytics".

I agree with your framing of analytics as a small part of all of "Data" within an organization.

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FWIW, I wasn't reading that in your statement anyhow. But I did stumble over how easy it is to mistake the two - analytics for data (for me included).

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